An 80:20 training session, where you get 80% of what you need to know in 20% of the time most training sessions take. You'll either live without the other 20% or at least know the questions to ask and where to get answers.
An hour long, perfect for lunchtime brain food sessions.
Title: Sales - a team effort.
Because: Every service company wants and needs to win business but forgets the basics and, that at the end of the day, it's a team effort. Sales should not be a dirty word, you need to create a sales culture and who knows, you might enjoy it.
Background: I have worked in a wide range of agencies and companies from TBWA to BT and seen tons of time and budget poured into the black hole of pitching, while the same mistakes are made and pitches lost. Yet getting it right and standing a much better chance of winning wouldn't have cost any more, if they'd known a few simple things.
Who: Service based businesses that have to sell themselves and their work to clients in pitch situations - not only business development professionals, but more importantly the leadership team and wider company, as winning business is a team effort.
Covers:
An overview of an effective pitch process and the simple things that make a difference
The 20:120 rule in winning pitches – it’s about all or nothing, and how both can win
Establishing a pitch winning culture in a company, from the Chief RedCoat himself
Includes: Delegates will get summary notes, links and further references as well as access to a short refresher video.
Why me, Nick Corston: With years experience working in both my own and some of the world's biggest advertising and marketing agencies, I've seen it go right and wrong. I've read the books, been on the training courses and in this session being you the highlights.
I have delivered this session in various companies and agencies over the years and it has proved very popular with junior and senior staff alike.